The Cleveland area is getting inundated with political rhetoric and ads timed to run coincide with Thursday’s Republican debate. Promoted posts on Twitter, Facebook videos, pre-rolls, protesters and placards — the debate has spilled into seemingly every street and glowing screen and even into taxicabs.
The Partnership for a New American Economy, a group devoted to overhauling immigration, has purchased a three days worth of ads for screens in the back of Cleveland taxis as political folks from around the country arrive in the city.
The campaign came about quickly, according to Peter Sullivan, the Northeast sales manager for Creative Mobile Technologies, having been discussed on Friday and signed on Monday.
And because cabs will be in high demand — Cleveland’s fleet isn’t very large, and there will be a lot of people descending on the debate city — the placement will be sure to reach eyeballs and attention spans in a way that a crowded social media feed may not.
And, for those coming from Washington, the ads could sound a tad familiar: the group ran a similar campaign in the nation’s capital beginning last year.
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